Empowering women through strength training and self-defense alongside the greatest female fighters of all time
Our Ethos
Our Mission
We believe that preparation engenders prevention. A recent report commissioned by the National Institute of Justice found that women who physically defend themselves against their aggressors reduce their risk of violent attacks by over eighty percent compared to women who are nonresistant. A second study by the University of Oregon found that self-defense is “one of the most promising interventions to prevent violence against women.”
New York Strong
Born and bred in New York City, Uppercut will offer video on-demand classes through a native digital platform where we utilize a unique blend of strength training, boxing, MMA, and traditional self-defense that improves reflexes, endurance, strength, and speed.
Our Commitment
We are passionately committed to making self-defense accessible for all women. A percentage of all Uppercut sales will go toward the funding of one-on-one self-defense lessons for female sexual assault survivors and at-risk, underprivileged women.
The Uppercut Difference
Train alongside the greatest female MMA fighters and boxers of all time using their customized Uppercut programs.
Personal Empowerment
Receive mentorship from some of the most iconic female rock stars in the world about self-confidence, autonomy, and self-actualized power.
Impact
Our mission is to prevent violence against women by empowering them to protect themselves with confidence and certainty, one lesson at a time.
Our Ethos
Our Mission
We believe that preparation engenders prevention. A recent report commissioned by the National Institute of Justice found that women who physically defend themselves against their aggressors reduce their risk of violent attacks by over eighty percent compared to women who are nonresistant. A second study by the University of Oregon found that self-defense is “one of the most promising interventions to prevent violence against women.”
New York Strong
Born and bred in New York City, Uppercut will offer video on-demand classes through a native digital platform where we utilize a unique blend of strength training, boxing, MMA, and traditional self-defense that improves reflexes, endurance, strength, and speed.
Our Commitment
We are passionately committed to making self-defense accessible for all women. A percentage of all Uppercut sales will go toward the funding of one-on-one self-defense lessons for female sexual assault survivors and at-risk, underprivileged women.
The Uppercut Difference
Train alongside the greatest female MMA fighters and boxers of all time using their customized Uppercut programs.
Personal Empowerment
Receive mentorship from some of the most iconic female rock stars in the world about self-confidence, autonomy, and self-actualized power.
Impact
Our mission is to prevent violence against women by empowering them to protect themselves with confidence and certainty, one lesson at a time.
Our Why
I’ve been an entrepreneur since the age of fourteen when I founded a fashion magazine, Prim, which very unexpectedly went onto become a success within the fashion world, retailing across five continents and amassing over one million readers worldwide. Disillusioned by the fashion industry and wanting to change the world in a more impactful and positive way, at the age of twenty-four I founded The Provocateur, a digital platform for women that spoke to leading females in culture about topics that mattered. Luckily, The Provocateur also did incredibly well and picked up endorsements and collaborations from fellow outlets which included the likes of Vogue Italia and i-D, but it was in the middle of our seed round that I received a message that would change the trajectory of my life forever – I lost my close friend due to the effects of a sexual assault. I was shocked, heartbroken, and lost, but my friend was a fighter just like me and I knew that nothing would make her more proud than to alchemize this pain into a positive good – one that wouldn’t just turn her into another statistic.
I came across a report commissioned by the National Institute of Justice that found that women who physically defend themselves against their aggressors reduce their risk of violence by over 80% compared to women who are nonresistant. A second study by the University of Oregon found that self-defense is “one of the most promising interventions to prevent violence against women.”
As a woman, I was shocked by these numbers. As a contemporary, I couldn’t help but wonder if my friend would still be here if she knew how to protect herself. As an entrepreneur, I saw a huge gap in the market and a category-defining company waiting to be born.
Why has self-defense and strength training never been branded for women in a world where 81% of women have experienced sexual harassment or assault? Why have we never packaged it in such a way that made it something that they would actually want to do? Why do we only help women once they’ve already been assaulted? Why is no one providing them with the knowledge and skills required to keep them safe in the first place? Why are we not giving women who have already been assaulted a safe space to grow their confidence in both body and mind?
After months of research and early feasibility studies, I gave up The Provocateur to found Uppercut, a new subscription-based digital fitness platform that is committed to empowering women through protective strength training and self-defense.
We’re currently working alongside the best and the brightest in the sport – women who have led historic HBO fight cards, held multiple world championship belts, are in the Hall of Fame, and have sold out Madison Square Garden – to develop a unique blend of MMA, boxing, and traditional self-defense that improves reflexes, endurance, strength, and speed (all while also giving a great workout.)
In addition, we’ve also partnered with some of the world’s most iconic female rock stars to mentor women on the backend of our platform regarding self-confidence, self-love, and autonomy, ensuring that their minds are just as strong as their bodies.
We have also committed 10% of our profits to funding one-on-one self-defense classes for female sexual assault survivors and underprivileged, at-risk women. Because we believe that knowing how to protect yourself and developing confidence in your body shouldn’t be a privilege – it’s a right.
It is our mission to prevent violence against women by empowering them to confidently and assuredly protect themselves, one lesson at a time.
x,
Kristin Prim
Founder and CEO
Support Uppercut
To help keep Uppercut fully for women, by women, we’ve launched an official call to action, where you can directly contribute to help Uppercut mobilize.
With six incentivized tiers — ranging from branded logo patches to a lifetime membership — your support comes with tangible rewards while helping us build a space that truly belongs to women.
We invite you to join us in our mission to both protect and strengthen women as a community, one lesson at a time.
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Sticker
Receive an A WOMAN IS A WEAPON sticker with your contribution.
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Embroidered Patch
Receive an A WOMAN IS A WEAPON embroidered patch with your contribution, plus:
A WOMAN IS A WEAPON sticker
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Distressed Tee
Receive an A WOMAN IS A WEAPON distressed tee with your contribution, plus:
Embroidered A WOMAN IS A WEAPON patch
A WOMAN IS A WEAPON sticker
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Tote
Receive an A WOMAN IS A WEAPON tote with your contribution, plus:
Distressed A WOMAN IS A WEAPON tee
Embroidered A WOMAN IS A WEAPON patch
A WOMAN IS A WEAPON sticker
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Annual Membership
Receive one annual Uppercut membership with your contribution, plus:
A WOMAN IS A WEAPON tote
Distressed A WOMAN IS A WEAPON tee
Embroidered A WOMAN IS A WEAPON patch
A WOMAN IS A WEAPON sticker
Train with us for a full year and help bring Uppercut to women around the world.
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The Vanguard
Receive an exclusive Uppercut founding print and poster, signed by several of the legendary female fighters and cultural figures participating in Uppercut, plus:
One annual Uppercut membership
A WOMAN IS A WEAPON tote
Distressed A WOMAN IS A WEAPON tee
Embroidered A WOMAN IS A WEAPON patch
A WOMAN IS A WEAPON sticker
You’re helping build a world where women have the strength, skills, and confidence to fight back.
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Founding Patron
Become part of Uppercut history.
Founding Patrons are among the earliest supporters helping bring Uppercut into the world. Your contribution helps us reach our 2027 worldwide launch while preserving our mission of building a platform truly by women, for women, and backed by women.
Founding Patrons receive:
Lifetime Uppercut membership
A private digital coaching session with one of Uppercut’s resident fighters or rock stars
Permanent Founding Patron recognition on the Uppercut website (optional)
A personal, handwritten thank-you from Uppercut founder, Kristin Prim
An exclusive Uppercut founding print and poster, signed by several of the legendary female fighters and cultural figures participating in Uppercut
A WOMAN IS A WEAPON tote
Distressed A WOMAN IS A WEAPON tee
Embroidered A WOMAN IS A WEAPON patch
A WOMAN IS A WEAPON sticker
You didn't just back Uppercut, you helped build it.
Kick Ass with Us
